Verity Pemberton, Creative Director
Rose Inc, Burberry, Mario Testino+, Moon Magazine 

I am a Creative Director who can execute global campaigns, create brand desirability and elevate storytelling at every touch point.

I joined Rose Inc in 2021. As Global Creative Director I helped launch the brand and then led the creative team across three different continents. Delivering the brands strategic goals through engaging and considered creative campaigns.

I ensured the very best creative across all touch points: digital, campaigns, social, pop-ups, merchandise and packaging. A 360 application of creative direction that ensured a high level of consistency through image making, brand, video and messaging. 

Developing a strong social strategy from day one, essential for the success of a new brand, reaching half a million followers by 2023.

As Global Creative Director my role was vast and all encompassing, from sourcing talent for specific projects, to building teams and nurturing talent.
Producing emotive creative work and engaging storytelling to help increase connection and resonance with the brand.

Ensuring that was a brand driven digital experience, I worked closely with the digital and eComm teams to ensure it was meticulously consistent with the creative vision.

Working on various levels of VM design, identifying and managing agencies and our in house designer to turn briefs into immaculate retail concepts, encompassing merchandising, signage, materiality, furnishings.

Casting across all briefs to ensure that we have the right level of talent who epitomises the Rose inc woman.
Bold. Confident and strong.

Our London pop-up in partnership with Space NK became the top performing initiative in the retailer’s history.

For the sell-out Rose Inc x Hunza G collaboration I worked with both founders and multiple stakeholders across design development, campaign direction and execution.

In 2018 I joined Burberry, helping to define the repositioning of Burberry Beauty following the brand’s aesthetic evolution under Riccardo Tisci.

I worked closely with Global beauty director Isamaya Ffrench on executing various launches to create visual content to the highest level.

Working through all areas from pre to post-production on major make-up and fragrance campaigns as well as social first creative.

Concepted and directed the Burberry Kisses launch video - working on all all areas from pre-post production, editing, grading and VFX.

Working with numerous creatives globally, from artists, photographers and digital designers to bring to life key themes and product launches.

Creative Direction and a visual refresh for jewellery designer Jessie Thomas. Elevating her campaign imagery to align with her product.

MARIO TESTINO+ Working across digital, print, campaign imagery, social strategy and film. Across all commercial and editorial work.
Providing creative direction in developing concepts, casting direction, extensive archival image research, copywriting, trend and talent direction, social and film development.

Working on global campaigns, brand positioning, evolved ideas from strategy, won pitches, and developed storyboards and creative for brands including - Carolina Herrera, Dolce and Gabbana, 3INA, Vogue Spain, Vogue Australia, Vogue India, Vanity Fair, Man About Town, Holiday Magazine, Ciroc, Albion, Kose.

MOON Magazine is a bi-annual print magazine of which I am the Creative Director, Editor and Founder.
Distributed globally by Antenne books, stocklists include OFR Paris, Foyles, Daikanyama Tsutaya, Artworlds, Mag Culture and Monocle store LA.

It is a labour of love and truly represents my interest in design and visuals.
Previous contributors include Molly Goddard, Maryam Nassir Zadeh, David Sims, Martino Gamper, Amber Mahoney, Tristan Pigott.

I work with a small global team of photographers, stylists and writers to put together each issue.
I take immense enjoyment in watching numerous people we have featured or collaborated with grow within the industry.

I truly love brand building. Ideating. Collaborating.
If you got this far, thanks for taking the time to look through some of my work.
Most of this was created in conjunction with a lot of talented people, thanks to you guys too.